“Creative Marketing, content & data analytics expert with international experience and tremendous work ethic. Demonstrated ability to develop global expansion strategies, create diversified content mix, as well as implementing successful B2B digital demand gen programs for SaaS organizations”
Career History
Director, B2B Growth Marketing (Global)
August 2024 - Current
Responsible for leading multi-channel growth marketing programs on a global scale across demand gen campaigns, customer marketing, field marketing, ABM, sponsored media, email and PPC.
Senior Manager, B2B Marketing Campaigns (NorthAm)
July 2023 - August 2024
Manager, B2B Marketing Campaigns (NorthAm)
June 2022 - June 2023
Responsible for the strategy and execution of B2B marketing campaigns & content creation with a focus on demand generation and leading Keeper’s efforts to raise brand awareness as a leader in cybersecurity in its mission to unify critical components of Identity and Access Management and enable zero-trust transformation.
Global Marketing Manager
Jan 2020 - June 2022
Responsible for developing global marketing strategic programs to grow the SaaS company’s reach on a global scale, with a focus on creating marketing content, developing new product sub-branding strategies for its suite of solutions, increasing awareness and brand recognition, revamping the website with a focus on SEO, building a strong network within the industry and developing lead generation programs, B2B email campaigns and more.
Global Marketing Associate
March 2019 - December 2019
Responsible for building the company's global marketing programs from scratch including the revamping of its brand identity, collateral and aesthetics, development of marketing campaign strategies, production of product overview videos and more.
Digital Marketing Analyst
August 2017 – March 2019
Responsible for creating and analyzing reports on sales, lead conversion and SEM performance to implement optimal lead-generation programs. Designed internal and external sales reports, dashboards, audit performance reports and sales-pitch presentations of the company’s B2B marketing services and SEM programs.
Business Development Specialist
August 2016 – August 2017
Responsible for developing relationships with key supplier accounts streamlining communication between executives and reporting on sales performance.
Business Development & Marketing Specialist
Responsible for developing partnerships with key supplier accounts, creating prospecting marketing campaigns, reporting on sales performance and expanding to new markets in California, Costa Rica and Spain.
Junior Project Manager
Responsible for managing several Marketing projects for the International Recruitment team including; implementing and analyzing recruitment marketing campaigns, managing the employer brand community on social media and designing all the communication of the department activities and events.
March 2009 - September 2009
Barcelona, Spain
Marketing Intern
Responsible for carrying out Social Media Marketing campaigns, manage the e-reputation of the company on social media and assist the Marketing team with all other operations.
June 2008 - September 2008
Paris, France
Retail Sales Intern
Responsible for assisting retail customers, providing insights on wireless plans services and processing purchases.